It Cosmetics has received plenty of rave reviews over the years. They describe themselves as a problem-solving makeup and skincare brand and after testing them out for the past few weeks, I can add myself to the list of fans. I’ve always been curious about them. How can it be that everyone who tries it, loves it? The answer is quite simple: They truly deliver with products that work.
It Cosmetics CC Cream: I feel like I need to throw my hands up in the air and proclaim that I have FINALLY tried the It Cosmetics CC Cream – and Oh. My. God. It’s everything it’s hyped up to be. It’s a color correcting full coverage cream but I’d say you can also get a medium coverage out of it if you want it to be a little less (that’s what I do). It has SPF 50 and a little bit goes a long way. It gives you a flawless finish and I’ve reached for this over all my other tinted moisturizers. It comes in 5 different shades and I’m currently switching between light and fair as I’m still a bit tan from the summer. LOVE this stuff.
It Cosmetics Bye Bye Under Eye Illuminator: This is a full coverage, anti-aging waterproof concealer. And when they say full coverage, it’s FULL coverage. It has a thicker,creamy consistency and you only need the tiniest amount as it blends beautifully underneath your eyes. If you have trouble with dark circles you will love it. It brightens up the under eye area and no one will ever know what you did last night.
It Cosmetics Bye Bye Pores Pressed Powder: I love the compact packaging as I keep it in my bag throughout the day. I rarely powder my face but recently I’ve reached for this to set my under eye area. Even though it looks white in the pan, it’s a translucent powder that you can dust lightly all over your face. It leaves a satin finish behind and makes your face feel comfortable.
It Cosmetics Brow Power: This brow pencil has a unique feature in that it only comes in one color. The more pressure you apply, the darker the color gets. I first thought this wasn’t going to work out for me but surprisingly enough, I love it. I simply fill in my brows and once I’m done I go and brush out the excess product with the attached spoolie. When I first apply it, the color does look too dark on me but then after I’ve combed through it, it looks completely natural and stays in place all day.
It Cosmetics Superhero Mascara: I’m wearing it right now (as I’m typing this) and my lashes look like I’m wearing false eyelashes. Granted I put on several coats of it – that usually does the trick – but my lashes are looking so voluminous and plump. It’s an elastic stretch volumizing mascara and I can see why. My lashes look a lot longer and fuller than they usually do.
It Cosmetics Confidence In A Cream: It’s an anti-aging regenerative concentrate with a citrus smell that’s addicting. While I don’t use it as my every day moisturizer, I like using it once in a while when I need something a bit more thirst quenching. As soon as I apply it, my face feels softer and rejuvenated.
It Cosmetics Bye Bye Makeup Cleansing Balm: I’m a huge fan of cleansing balms and this one is uh-mazing. It literally gets all of my makeup off and keeps my skin so moisturized in the process. It’s infused with a skin softening concentrate and I highly recommend you giving this one a chance. And yes, it gets rid of your mascara. All of it.
I’ve saved the most exciting news for last: IT Cosmetics is launching nationwide at Sephora on September 25th, with some products being exclusive to the store! They’ll still be available at ULTA but now you can also get them at the mothership. What’s your favorite product from It Cosmetics?
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