Accessible Korean Beauty

ARITAUM KOREAN BEAUTY USAARITAUM KOREAN BEAUTY USAEver since the bb cream rose up in the international beauty community in 2012, Korean beauty has been in the spotlight. Beauty brands have gotten inspired (and copied) successful Korean beauty products to bring to the rest of the world. The face sheet mask trend or the cushion foundation trend? Has been in Korea for years. Up until now you either had to go to Asia to get the real ‘original’ Korean beauty products or go to a specialty store in LA or NYC. ARITAUM, a Korean Beauty store in the US, recently reached out to me to try a few of their products. While I’d never heard of them before I was eager to hear that they have several stores across the US, offering accessible Korean beauty products. They position themselves as the Sephora of Korean beauty and that caught my attention.

So far I’ve tried two IOPE products, the IOPE Air Cushion XP foundation and the IOPE Air Cushion Blusher in peach sherbet. I’m a huge fan of cushion foundations (as seen here) because they provide the most natural finish for dry skin. My first impressions from the foundation are that it’s an excellent color match, gives a natural, dewy finish and needs powdering to let it stay in place. What’s neat is that they have different finishes for different skin types. The cushion blush is a new territory for me and it applies suprisingly easy with my Real Techniques Stipling Brush. I’m also using the Laneige Perfect Renew Trial Kit while I’m in Europe right now as it’s so convenient for traveling. Korean Beauty puts skincare first and you can tell by the fact that both the foundation AND BLUSH have SPF in it. A blush with SPF? That’s a first for me… If you’ve been curious about trying legitimate Korean beauty products then ARITAUM has just made it a whole lot easier for you.