You may wonder why I went to Create & Cultivate DTLA after attending the Dallas one. Now I could tell you that I was going to be in LA regardless and that it just happened to work out that way. But what really convinced me was their second track that focused on beauty, Youtube, the future of fashion and content strategy. The speakers that they were able to secure really spoke to me and knowing how amazing Dallas was, I knew I had to go.
The day started out with breakfast on the rooftop where I was able to network with other attendees and enjoy a beautiful breakfast spread. The first panel on my track was talking about the future of fashion and I was specifically excited to see Clare Vivier on the panel. My favorite quote from the panel came from her when she said we should walk with blinders on and keep looking forward. It’s so easy to get spiraled into comparing yourself to others and having those blinders on can really help you focus on your own work.
The second panel was meant for me as it discussed the business of beauty. I was especially excited to hear Nikki DeRoest from Hello To Beauty speak as I’ve been following her blog for years. Looking through my notes from that panel, something that really stuck with me is “you never know until you start”. The founder of Olive & June Sarah Gibson also mentioned to create real friendships rather than simply network. I loved that because it creates a more genuine bond between two people and goes beyond the superficial.
After lunch on the rooftop I wandered through some of the many vendor booths and got a touch up in the beauty lounge. There were so many things to do and see, it was overwhelming in a good way. I then made my way to the mentor sessions where I sat down with Paola Alberdi of Blank Itinerary and Mara Ferreira of M Loves M. Paola stressed the importance of setting goals for yourself while Mara said that you should invest in areas that work for you. Picking the brains of two very successful bloggers was incredible because they focused on answering our specific questions and how we could take action.
The first afternoon panel was all about Youtube and the power of video. Some of my favorite quotes from the panel were “What kind of story are you telling?” and being patient with yourself. We often try to achieve the perfect result right away and allowing yourself time to evolve is crucial.
The last panel before heading into the keynote speakers was about blogging content. I was super excited to see Andy Torres from Style Scrapbook on the panel as I’ve been following her for years. One of my favorite quotes was that having influence is not the same as having a following. I never paid attention to the difference between the two and yet it’s importance was striking.
Jessica Alba was the first keynote speaker of the evening. She discussed the struggles she went through trying to build the Honest Co. and gave advice on how to grow through adversity. She said you have to trust your gut and know your worth – especially when other people don’t.
The second key note speaker was Rachel Zoe and she shared her tips on how she manages a successful business while also being a devoted wife and mother. She said you have to have a passion and patience for what you love and that learning about people and the different behaviors has been instrumental to her success.
Chelsea Handler took the stage as the last key note speaker of the evening and from the minute she stepped on stage the whole audience was already dying of laughter. Not only was she incredibly funny, she was also incredibly honest. What stood out most to me is that she loves to be uncomfortable, getting out of her comfort zone and doing exactly the opposite of what people expect her to do. My favorite quote from her was that you should shine your light without being the center of attention and that you should never complain about where you are because you put yourself there. Now that’s some good stuff right there.
After the final keynote I felt invigorated – and exhausted – to take on whatever I set my mind to. What I loved most about Create & Cultivate DTLA is meeting other like minded women who are as eager as I am to build their own business. I’m glad I went to a second Create & Cultivate because I felt a little more prepared on what to expect and had certain goals on what I wanted to get out of the conference. If you’re contemplating on attending the next one you totally should because we all know it’s going to be one of the best and most fun decisions you ever made. Are you planning to attend a conference soon?